This Broadband Propeties article profiles a FTTB installation in a greenfiled Florida highrise condo development. After a cost analysis was perfomed, it turned out that a GPON fiber installation cost 20% less than the  coax cable alternative. Lots of installation photos are also provided:

“When you mention fiber optics in the building, everyone sees a red flag; they think the cost will be astronomical. But when I did a cost analysis of triple-play services, I found out that wasn’t true. The cost of coax to the riser for video, phone, and Ethernet data is actually about 20 percent more than the cost of fiber, but a lot of people aren’t aware of this.”